Andy Gaber Revenue engine (this month) Starting MRR ($) New MRR added ($) Expansion MRR ($) Contraction MRR ($) Monthly gross churn (%) Unit economics ARPU ($/mo) Blended CAC ($) Gross margin (%) Healthy SaaS benchmarks: churn <3%/mo · LTV:CAC >3 · CAC payback <18mo · NRR >100% 24-month MRR projection (constant monthly motion) Month MRR vs … Read more
Markup and margin sound like the same thing. They are not. Confusing them is one of the most common and expensive pricing mistakes small business owners make — and it usually goes undetected until someone runs the actual math. This calculator takes your unit cost and markup percentage, then shows you your selling price, profit … Read more
Pick your pricing strategy Penetration 15–25% below competitor midpoint. Trade margin for market share. Parity Match the competitor midpoint. Let product and service do the winning. Premium 20–40% above midpoint. Requires real differentiation. Value-based Price against customer ROI, not the competition. Your inputs Unit cost ($) Minimum gross margin (%) Competitor low ($) Competitor high … Read more
Most business owners don’t fail because they can’t sell. They fail because they didn’t know their numbers when they set their price. The break-even point calculator below tells you exactly how many units you need to sell — and at what revenue — before your business stops losing money and starts making it. Enter your … Read more
If you’re managing a client’s entire social media presence — strategy, content creation, scheduling, community management, analytics reporting — for $500 a…
Use a simple Inventory Stock Level built for small teams — see where the money leaks, what to cut, what to double down on. Built by operators, not agencies.
You’ve heard “just journal” so many times it sounds like the wellness equivalent of “just eat less.” Vague, annoying, and unhelpful. But here’s the thing —…
I’ve broken down the three paths — employee, subcontractor, and roofing company owner — with real numbers so you can see exactly where you fall and where you…
A free Product Idea Scoring tool that turns inputs into decisions — real math, clear outputs, no spreadsheet formulas. Built by operators, not agencies.
You spent the entire weekend building the perfect Notion dashboard. Custom databases, linked relations, rollup properties, a color-coded kanban board. It’s…